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28 May 2015
Scientists should speak simply to other scientists, too
By Ilissa Ocko The canonical rule of thumb for scientists speaking to nonscientists is to talk as if you were speaking to eighth graders, because a lay audience often has a basic, and certainly not specialized, understanding of science – about the same level as an eighth grader. If you want the information to resonate with the non-scientist audience, you have to strip down to the essentials, craft a story, …