February 2, 2014

GoldieBlox is back – thanks to online voting

Posted by Dr. Laura Guertin

Last year, I wrote a blog post about GoldieBlox and the use of a Beastie Boys song to promote their toys to help girls develop an early interest in engineering (see Is a parody copyright infringement or fair use?).  The chatter about GoldieBlox company diminished in the news – but then, it has come back in a big way – with its own Super Bowl commercial!

Thanks to Intuit and their Small Business – Big Game contest that would pay for and run a Super Bowl ad, GoldieBlox earned the opportunity to advertise their product to the more than 121 million viewers of the Super Bowl.  How did they win this opportunity?  All it took was an effective application by them, and online voting – yes, it goes back to a simple popular vote held online that gave GoldieBlox this victory – and, dare I suggest, a victory to all the young girls that want to explore their inner STEM passions.

Check out the Super Bowl ad for GoldieBlox below – with a great song by Quiet Riot and great lyrics to match the GoldieBlox mission.