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17 October 2013

Are you ready for an earthquake? Make sure today.

What if an earthquake hit right now, the moment you read this? A big one.¬†You get a few seconds of puzzling low rumbling to figure out what’s going on, and then the room you’re in lurches to the side and back. The floor bounces, the walls creak and crackle, books and papers topple and slide, and heavy things all around you start to wobble and flop over. You had no …

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7 October 2013

Earthquake PSAs around the world

Earthquake public service announcements run the gamut from trite and dry to hip, beautiful, and even charming. The production quality of recent campaigns attests to both their importance and the practicality of raising awareness inexpensively through the Internet Media Machine. Public awareness and training about earthquake risks forms the foundation of any risk mitigation effort; building retrofits cost tons, but people can be trained how to protect themselves for far …

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