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13 February 2015
Video is an excellent tool for conveying emotion and generating excitement. It’s got beautiful moving images, ambient sound, and music (if you dare). It’s got human connection if you talk with people on camera or see them active on screen. It’s the most visceral way to capture an audience and tell a story. It’s not the best at communicating the details of a story however. Text, well written, still does a good job at that. But if your audience is prepped and excited about a topic or in my current case, a research expedition (because they watched an interesting or compelling video), they may be more inclined to sit down and read more about it.