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6 April 2011
There’s an old saying that all publicity is good publicity as long as they spell your name right. Those of us in Earth science who work mostly out of the public eye usually enjoy the occasional attention our research receives from the world at large. Even though my name is often misspelled, I too like my work to be noticed by someone other than my co-authors. But what to do when publicity turns ‘bad’—when your science is misrepresented or criticized publicly?