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You are browsing the archive for media training Archives - Page 2 of 3 - The Plainspoken Scientist.

8 January 2018

Fall Meeting Follow-up: Congressional Science & Mass Media Fellow Luncheon

This post was originally posted on AGU’s science policy blog The Bridge   Are you a scientist interested in policy or journalism? Are you considering a career in policy or journalism? Did you sadly miss our event discussing our science policy and science writing fellowships? Well, you’re in luck! During Fall Meeting, AGU hosted its annual luncheon entitled “How to be a Congressional Science or Mass Media Fellow”. The event provided attendees the opportunity …

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3 November 2016

Sharing Science at Fall Meeting!

Planning your AGU16 schedule? Be sure to check out the Sharing Science Room for all the science communication, policy, and outreach events!

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28 October 2016

So you want to talk to a journalist?

Ever wanted some quick tips and tools on sharing your research with the media. Start here!

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19 September 2016

Plainspoken statistics

Sense About Science is helping journalists learn about statistics to better convey relevance and importance to the general public.

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12 October 2015

Riding a “Roller Coaster” at National Geographic

“Is that it?” I ask the security guard at the desk.

“That’s it,” he says.

That moment marked the end of my roller coaster ride in a fellowship program with the American Association for the Advancement of Science (AAAS) in which scientists work summer stints as reporters in news outlets across the country.

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29 June 2015

FAQ – Working with the Media: Part III – Avoiding missteps and pitfalls

This is the third in a three-part series answering scientists’ frequently-asked questions about working with the media. This FAQ series accompanies the Working with the Media webinar, offered by AGU’s Sharing Science program on May 29. Read part one and part two.

1. What are some common pitfalls when working with the media and how can I avoid them?

Common Pitfall #1: Getting into the weeds. Focus on the bigger picture. Prepare your top three key messages ahead of time and practice delivering them to a mirror, to a friend, over the phone, etc. During the interview, bring the conversation back to your key messages. Then, keep coming back to them. Communicating in simple, repeated messages is not a natural skill for many scientists, but it is a critical skill for any speaker. Often, audiences need to hear ideas repeated before they will remember them. For more on this, read “How much detail should I go into when talking with reporters” in Part II of the FAQ.

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19 June 2015

FAQ – Working with the Media: Part II – Interviews and relationships with reporters

This is the second in a three-part series answering scientists’ frequently-asked questions about working with the media. This FAQ series accompanies the Working with the Media webinar, offered by AGU’s Sharing Science program on May 29. 1. How should I prepare for an interview? When a reporter contacts you to schedule an interview, find out what the format will be. Is it an in-person, phone, radio or TV interview? Who is the person doing the interview? About how long will it be? If it’s for TV or radio, is the interview being taped or is it live? Then, write and rehearse your key messages – the main thoughts you want to share during the interview. Practice repeating them until you can rattle off the essentials but don’t memorize them word-for-word.

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10 June 2015

FAQ – Working with the Media: Part I – The Media

This is the first in a three-part series answering scientists’ frequently-asked questions about working with the media. 1. What should I expect when working with the media? Journalists may or may not have a science background, and may or may not have covered the topic before. So, it is best to talk to journalists as if they are new to the subject and don’t have a science background. They will ask for more detail if they need it.

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30 March 2015

Q&A with journalist-turned-geologist Rex Buchanan (Part 3): A reporter on the other side of the media

I always thought I’d be one of those guys that got along with reporters really well. Well, maybe I wouldn’t. I had another television reporter just this week that I basically said, “Don’t call me again because I ain’t talking to you.” I went home and my wife said, “You know, you’re picking ‘em off one by one; sooner or later you’re not going to talk to any of them.”

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23 March 2015

Q&A with journalist-turned-geologist Rex Buchanan (Part 2): Walking a political tightrope

About the first of October, we had a … I think it was a 4.2 [magnitude earthquake]. We had to go down to where the earthquake was and meet with the county commission. It was open to the public. All the Wichita television stations were there. [Many of us] had lunch together, and I said, “I know when I walk in that room, everybody’s going to say, ‘well I’m sure glad I’m not that guy.’” And everyone at the table pretty much agreed with me.

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