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3 October 2013

Why Your Local Meteorologists Couldn’t Care Less What The Weather Channel Calls A Winter Storm.

At the American Meteorological Society’s Conference on Broadcast Meteorology last June the broadcasters were asked to raise their hands if they used The Weather Channel’s (TWC) winter storm names. One person raised their hand (and that person worked for a station owned by the same company as the TWC!). Virtually every government and private meteorologist in the country sees this for what it is: A publicity stunt to raise ratings. …

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