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2 February 2014

GoldieBlox is back – thanks to online voting

Last year, I wrote a blog post about GoldieBlox and the use of a Beastie Boys song to promote their toys to help girls develop an early interest in engineering (see Is a parody copyright infringement or fair use?).  The chatter about GoldieBlox company diminished in the news – but then, it has come back in a big way – with its own Super Bowl commercial! Thanks to Intuit and …

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25 November 2013

Is a parody copyright infringement or fair use?

Trending these days is the GoldieBlox video, a clever video with three young girls that set up their own Rube Goldberg machine, showing that girls are just as smart and clever with innovative design and curiosity.  And the background music is just a clever, a re-do of the Beastie Boys song “Girls,” recorded with younger voices and new girl-friendly lyrics. GoldieBox video (unfortunately, the original video has been taken down …

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