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7 October 2013

Earthquake PSAs around the world

Earthquake public service announcements run the gamut from trite and dry to hip, beautiful, and even charming. The production quality of recent campaigns attests to both their importance and the practicality of raising awareness inexpensively through the Internet Media Machine. Public awareness and training about earthquake risks forms the foundation of any risk mitigation effort; building retrofits cost tons, but people can be trained how to protect themselves for far …

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