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10 November 2011
Over the next few blog posts, I will be sharing some tips to aid our up-and-coming scientist-filmmakers in planning, developing, and executing better video storytelling. Some of the tips will be theoretical in nature, while others will focus on the technical craft of filmmaking. Today, we will discuss a critical component to developing effective media: Targeting an Audience.
24 October 2011
On the Sunday (12/4) before the scientific program begins, AGU is hosting a free, all-day training event for scientists wishing to become more adept at communicating with the press, the public, policymakers and other non-scientists. The event includes both a panel discussion about science communication and workshops where you will get to exercise your skills. Plus we’ll feed you lunch!
13 October 2011
Federal scientists should be more accessible to journalists, reporters said last week at a National Press Club event in Washington, D.C. The panel discussion “Access Denied: Science News and Government Transparency” addressed whether or not the Obama administration is living up to its promise to make science more transparent and accessible. And several journalists on the panel said there is still a ways to go.
30 September 2011
Whenever I teach a media training workshop to scientists, I am pretty sure that two issues are going to pop up. The first is the inevitable question: “How can I review the story before it runs?” Scientists will be disappointed with that one, because the answer is, basically, sorry, you can’t. And the second issue is a litany of complaints about how journalists work: they oversimplify the science, their headlines …
3 June 2011
Camera lenses and microphones are not as intimidating to me as they once were. That may be because I learn well from my mistakes, and I’ve made many of them when dealing with the media. I still make errors when doing interviews, but the lessons I’ve learned continue to prove beneficial as I strive to bring earth and ocean science to a broader audience.
30 March 2011
Clear and accessible science communication has been a priority throughout my 20-year scientific career as a physicist working in wildly interdisciplinary entrepreneurial R&D settings. Like most scientists, I’ve not had much occasion to talk to “the media,” but I’m also a science news junkie and aware that the thirst for information among the public is increasing.
7 March 2011
On the heels of defending my Ph.D. in soil ecology, I headed off to northern Colorado last September for the next step in my scientific journey: working at a radio station. In graduate school I had pursued some science writing training, but I had never been employed as a journalist. I hoped the experience would help me understand why it can be hard for scientists and journalists to communicate with each other and what the barriers are to providing accurate and comprehensive coverage of science in the media.
29 November 2010
Guest post by Jeff Taylor, postdoctoral fellow at the National Center for Atmospheric Research and project manager of AGU’s Climate Q&A Service . More than 700 AGU scientists have volunteered to take part in this year’s Climate Q&A Service which was created to quickly provide answers to questions about climate change that journalists might have. It was launched last year just before the UN Climate Change Conference in Copenhagen (COP15), …
20 October 2010
Guest post by soil ecologist Marissa Weiss, AGU’s 2010 Mass Media Fellow, on her stint as a radio reporter in Colorado. The first post of her series can be found here. I arrived to the KUNC newsroom on Monday, September 27th. By Friday, I had my first assignment, a news spot (about one minute long) on a study of the benefits of the recent healthcare legislation to Coloradans, due the …
16 September 2010
About to take on a new identity as a radio reporter in Colorado, soil ecologist Marissa Weiss will keep TPS readers posted on what it’s like to jump suddenly (albeit temporarily) from science to journalism. Marissa is AGU’s 2010 Mass Media Fellow. Here’s her introductory post: After spending six years in a soil ecology lab, I am about to trade a microcentrifuge for a microphone. About two weeks ago, I …